The adventure tourism market in Sri Lanka is an emerging area, with a lot of potential for growth. MDF aims to stimulate new product development to attract more diverse markets and customers, to capitalise on Sri Lanka’s growing number of tourist arrivals as well as its abundant natural resources and adventure activites.
Edge Adventure Outfitters is one of Sri Lanka’s pioneer adventure sports companies, catering to both international and domestic customers. They offer a variety of activities such as white water rafting, kayaking, hiking, abseiling and camping. Edge Adventure plans to expand its presence by identifying new locations in Sri Lanka in which to operate tourism activities, and to diversify its portfolio by introducing new products. MDF will be supporting Edge Adventure to launch three new exciting products into the market including river canyoning, sea kayaking and river safari expeditions. MDF will help with the procurement of equipment, certification and training of staff as well as hiring a Business Manager to oversee operations of the new products. In addition to this, MDF will also assist Edge Adventure with marketing for these activities, through upgrading their website and the production of three promotional videos. MDF hopes that through this intervention, more investment into experiential tourism products will be stimulated, and that tourist traffic will be directed to relatively unexplored areas of Sri Lanka leading to benefits for communities in those regions.